If you want your CV to actually be a marketing document for you, and get a headhunter’s or a hiring manager’s attention, you must pack that CV with the keywords that are relevant to the career area you want. Recruiters, hiring managers, and Human Resource departments use computer searches and applicant tracking systems to flag resumes worth looking at, and that means they use keywords to search for the ones they’ll be interested in looking at further.
But what if you’re new to the area and don’t have much experience? Well, then you’ve to be a little more creative in your mission. That does NOT mean you should lie on your resume. That’s always a bad idea, and you’re sure to be discovered out eventually. What I mean is that you should highlight what is relevant to the potential employer.
So, for example, if you want a job in medical sales, clinical device revenue, medical sales, biotechnology sales, or other health care sales area, here’s a few ideas for you:
- If you’re in real estate, but you sold to a group of doctors, you might want to list Them as one of the accounts you sold to.
- If you sold copiers, maybe you sold to clinics, day surgery offices, etc. Not only does it help with the keyword count in your RESUME, it lets us know that at least you’ve been in the environment.
- By all means, go ahead and join professional organizations. So for a pharmaceutical sales rep job, you could join AACC (American Association of Clinical Chemistry), CLMA (Clinical Lab Manager’s Association), or various other organizations where you’d discover people in that profession. Then you can put ‘em on your resume, and elaborate on your association with them, which gives you more keywords for your resume.
- Carefully read career opportunity descriptions and ads to see what keywords they use; then see which ones you could legitimately incorporate into your resume.
- Don’t forget keywords for revenue skills.
Need some more CV help? Research resume writing skills using keywords online, or check out the Extraordinary Sales RESUME Makeover Kit available from Career Confidential.
Article courtesy of Peggy McKee - Owner / Senior Recruiter at the nationally
recognized pathology and pharma sales recruiting team of PHC Consulting.
© Copyright 2008 PHC Consulting | All rights reserved
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If you are a sales professional or want to become one, or if you are looking for a new sales job, you will face one of the toughest interview processes of any job seeker.